Apple’s gross margin is around 41.98 percent on second quarter

Apple's stock graph image

As of the second quarter of 2023, Apple achieved a gross margin of approximately 41.98 percent, which is a financial metric representing the percentage markup of its products over their total cost. This success comes as no surprise, considering Apple's remarkable journey from a California garage to becoming one of the world's largest companies, with a market capitalization of 2.64 trillion U.S. dollars. Their innovative product lines have continually revolutionized the consumer electronics industry, contributing to their massive annual revenue, which amounts to hundreds of billions of U.S. dollars.

While the iPhone remains their most renowned product, Apple's success also stems from other products like Macs and iPads. Additionally, they have expanded into the software industry with OS X and iOS operating systems, as well as various web-based services such as Apple App Store, iTunes, and iCloud. While they remain primarily a consumer electronics vendor, their ventures into service-based businesses like Apple Pay have further diversified their offerings.

These makes Apple is still most valuable company in the world.